The act of attempting to obtain personal information such as usernames, passwords and credit card numbers.
There are many attempts to these types of attacks and if the user who is trying to obtain the personal information is not good at programming in the world of web design his or her attempts will fail 90% of the time this is due to the lack of programming skills.
The skill behind these type of attacks lie behind how real he makes the link seem. Any noob can copy the login page of a website and change the php post information to make the information typed in the site to get sent to his or her personal domain, but the real trick behind this is the link name and when the person clicks on the link the url name must seem legitimate. along with the name of the e-mail name of the sender.